BRIEF
As a project in class, we had the option of creating an advertisement for baby diapers or a beverage. I decided to create a energy drink garnered towards Generation Y, in which is an everyday morning breakfast-like juice that is organic but is also full of flavor.
I created everything from scratch - the name, logo, branding concepts, slogan, and brand message. I also intended for the packaging that is being use to be recyclable and which in turn would not harm the ecosystem.
INFUZE provides a flavorful energy boost without excess GMOs and non-healthy ingredients at an affordable cost. My brand matters because it is not a one-dimensional product. The packaging used to create these are recyclable and do not harm the ecosystem.
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SKETCHES
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PRINT ADS
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FINAL AD
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PERSONAS
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BRAND STRATEGY & CRITIQUE
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PROGRAMS USED
• Adobe Illustrator • Adobe Photoshop